Mercedes-Benz continues to be regarded as the world’s most valuable premium automotive brand. In the latest ranking by respected brand consultancy Interbrand Zintzmeyer & Lux, ‘Best Global Brands 2011’, the three-pointed star brand again took twelfth place – as it did last year – and is therefore the most valuable European brand. Its brand equity has risen to US$ 27.455 billion, an increase of 9 percent compared to 2010. Mercedes-Benz’s brand equity has therefore risen continuously since 2009.
Daimler AG holds the title of having the strongest brands and the most innovative products. For over 125 years they have been producing the world’s finest automobiles and products that offer an utmost tailor made benefit to the customer and the environment.
An invention is closest to the heart of the one who had the idea for it. This is why Mercedes-Benz is doing everything to
refine the automobile sustainably and with the utmost respect for the environment.
The Mercedes-Benz design team is “Team of the year” and receives Two “Best of Best” titles in the Automotive Brand Contest 2011.
So in future, real-life road tests, in arctic cold or the blazing heat of the desert, will only take place with prototypes that have already reached an advanced stage of development by being thoroughly tried and tested under the most extreme climatic influences. This enables Mercedes-Benz to achieve the highest possible quality. The clear ambition to do so has been a key element in the philosophy of the world’s oldest automotive manufacturer for the last 125 years.
High functionality, fine materials and impressive style characterize the new Mercedes-Benz AMG Selection 2011.
The Mercedes-Benz plants in Bremen and East London, South Africa, have been voted the best passenger car production plants in Europe and Africa by renowned market research institute J.D. Power and Associates.
Mercedes-Benz customers are the most satisfied. The proof comes with the results of the latest J.D. Power Vehicle Ownership Satisfaction Study (VOSSSM) Germany, undertaken by the world-renowned market research organisation J.D. Power and Associates into the satisfaction of car buyers.