Mercedes-Benz continues to be regarded as the world’s most valuable premium automotive brand. In the latest ranking by respected brand consultancy Interbrand Zintzmeyer & Lux, ‘Best Global Brands 2011’, the three-pointed star brand again took twelfth place – as it did last year – and is therefore the most valuable European brand. Its brand equity has risen to US$ 27.455 billion, an increase of 9 percent compared to 2010. Mercedes-Benz’s brand equity has therefore risen continuously since 2009.
In honor of their 125th anniversary, Mercedes-Benz, USA is awarding $125,000 in charitable donations across the country. Nominated by Felix Sabates’ Mercedes-Benz of South Charlotte, the Humane Society of Charlotte is one of 15 semi-finalists, as well as the only North Carolina non-profit, to reach the semi-finals. The Humane Society of Charlotte produced a :60 second video focusing on the organization’s HAVE A HEART fund and the need for more education and health care for animals with special medical needs.